shanghai launch for diesel ‘tribute’ collection

Private event to launch Diesel Art Director – Nicola Formichetti’s capsule collection. Engaging Shanghai key opinion leaders with activities that included GIF photobooth, live VJ-ing, Spray-paint wall and music programming

Management of Project, Event Production, Client + KOL’s, responsible for Creative:

  • Concept development
  • Proposal & pitch
  • Mood & storyboards
  • Creative direction

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