daff 2014: a festival inspired by what is #allaroundus

Leading the new creative direction of ‘DAFF’ (Design, Art, Fashion Fair) season 6 in June 2014 and development of art, media + public campaign #allaroundus to support Shanghai’s biggest lifestyle and community event, resulting in an unprecedented two-day weekend festival:

  • 6000+m2 site
  • 12,000 visitors
  • 60+ design / fashion / food pop-ups
  • 80+ artists
  • 30+ performances + activities

Management of Project, Environment Design, Sponsorships + Programme, responsible for Creative:

  • Concept + creative development
  • Creative strategy + direction
  • Art campaign strategy
  • Media + marketing strategy
  • Brand client creative solutions
DAFF 2014 event video

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s